Where everyBODY embarks on an ODYSSEY

VISION OF THE BRAND

AT BODYSSEY, WE DREAM BIG. OUR VISION? TO MAKE FASHION A PLAYGROUND FOR EVERYONE, NO MATTER THEIR SIZE OR SHAPE. STARTING WITH OVERSIZED TEES, WE'RE GEARING UP TO ROLL OUT A FULL WARDROBE THAT FITS AND FLATTERS EVERY BODY. WE'RE ALL ABOUT SEASONAL DROPS, KILLER QUALITY, AND REINVENTING HOW SIZES WORK.

WE'RE ON A MISSION TO SHAKE UP INDIAN FASHION, SHOWCASING DIVERSE BODY TYPES IN OUR CAMPAIGNS AND RUNWAY SHOWS, PUSHING A MORE INCLUSIVE VIBE. AS WE GROW, WE'RE DIVING INTO SUSTAINABLE PRACTICES, AIMING FOR A FASHION INDUSTRY THAT'S AS RESPONSIBLE AS IT IS RAD. THROUGH BODYSSEY, WE IMAGINE A FUTURE WHERE NO ONE FEELS LEFT OUT BECAUSE OF THEIR SIZE.

MISSION OF THE BRAND

AT BODYSSEY, WE'RE MORE THAN JUST A CLOTHING BRAND; WE'RE HERE TO FLIP THE SCRIPT ON HOW PEOPLE SEE THEMSELVES AND EACH OTHER. WE'RE ALL ABOUT SELF-LOVE, SMASHING STEREOTYPES, AND GIVING EVERYONE THE STYLE CHOICES THEY DESERVE. WE'RE BUILDING A COMMUNITY WHERE FOLKS CAN SHARE THEIR STORIES AND CELEBRATE THEIR UNIQUE SELVES.

THROUGH EDUCATION AND AWARENESS, WE AIM TO SHIFT THE CULTURE TOWARD SIZE INCLUSIVITY AND BODY POSITIVITY. WE'RE DEDICATED TO CONSTANTLY EVOLVING OUR DESIGNS AND FITS, CHAMPIONING INCLUSIVITY IN ALL ITS FORMS – SIZE, GENDER, AGE, AND ETHNICITY. OUR ULTIMATE GOAL? TO REDEFINE WHAT'S "NORMAL" IN FASHION, MAKING INCLUSIVITY THE RULE, NOT THE EXCEPTION.

 FOUNDER'S NOTE

HEY, I'M RITIK ARORA, THE GUY BEHIND BODYSSEY, AND HERE'S MY NOT-SO-TYPICAL STORY.

GROWING UP IN BANGALORE, I WAS ALWAYS THE "BIG GUY" SINCE I WAS 8. TRUST ME, IT WASN'T A WALK IN THE PARK – I FACED EVERYTHING FROM PLAYGROUND BULLIES TO FEELING LIKE THE ODD ONE OUT AT SOCIAL EVENTS. WHETHER IT WAS MISSING OUT ON ROLLER COASTERS OR FEELING LIKE A FISH OUT OF WATER ON NIGHTS OUT, MY SIZE SEEMED TO BE A NEVER-ENDING CHALLENGE.

BUT THE REAL KICKER? FINDING CLOTHES THAT DIDN'T MAKE ME LOOK LIKE A WALKING STRIPED TENT. BY THE TIME I HIT MY 20S, I WAS STUCK IN A CYCLE OF CUSTOM-MADE SHIRTS AND JEANS – NOT BECAUSE I LOVED THEM, BUT BECAUSE I HAD NO OTHER CHOICE.

AS A CRICKET FANATIC, ONE OF MY BIGGEST LETDOWNS WAS NEVER ROCKING AN OFFICIAL JERSEY TO CHEER FOR TEAM INDIA OR MY FAVORITE IPL SQUAD. IT WAS A HARSH REMINDER THAT FASHION OFTEN OVERLOOKS THOSE OF US WHO DON'T FIT THE "COOKIE-CUTTER" MOLD.

THEN CAME COVID-19, AND SUDDENLY, THE WORLD STARTED LOOKING FOR BIGGER SIZES. INTERNATIONAL BRANDS CAUGHT ON, BUT HERE IN INDIA, WE WERE STILL PLAYING CATCH-UP. THAT'S WHEN IT HIT ME – WHY NOT BE THE CHANGE I WANTED TO SEE?

ENTER BODYSSEY – A BRAND THAT'S NOT JUST ABOUT SMALL OR LARGE SIZES, BUT ABOUT EMBRACING EVERY BODY TYPE. BECAUSE EVERYONE DESERVES TO FEEL COOL, CONFIDENT, AND INCLUDED IN THE WORLD OF FASHION.